Ultimate Guide to LinkedIn for Business (Ultimate Series), by Ted Prodromou
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Ultimate Guide to LinkedIn for Business (Ultimate Series), by Ted Prodromou
Free PDF Ebook Online Ultimate Guide to LinkedIn for Business (Ultimate Series), by Ted Prodromou
How To Get Connected with More than 300 Million CustomersThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include:Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programsExpansion of premium accounts to help optimize business profiles, stand out in search results, and track impactHow to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followersSmarter LinkedIn Search that saves time and money with customized, comprehensive resultsOther important topics covered include:Techniques and tips to easily navigate LinkedIn’s interfaceTime saving tips on finding and matching data from businesses and peopleExpert guidance on super-charging a business or individual profileInsider advice on getting found through LinkedIn and maximizing searchProfessional instruction on promoting a LinkedIn profileThe latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
Ultimate Guide to LinkedIn for Business (Ultimate Series), by Ted Prodromou- Amazon Sales Rank: #263064 in Books
- Brand: Prodromou, Ted/ Malinchak, James (FRW)
- Published on: 2015-03-17
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .80" w x 7.90" l, 1.05 pounds
- Binding: Paperback
- 272 pages
From the Author A lot has changed on LinkedIn since I wrote the first edition of Ultimate Guide to LinkedIn for Business in 2012. LinkedIn is constantly improving and adding new features to entice us to spend more time interacting with other business professionals. LinkedIn has established itself as THE network for business professionals and being on LinkedIn is no longer optional for today's successful business professionals.
From the Back Cover Leverage The World's Largest Free Business NetworkWith more than 300 million users to date, LinkedIn has become the fastest-growing. most powerful business networking database you can't afford to ignore. Disclosing the latest updates, low- and no-cost tools, and priceless tips, LinkedIn expert and trainer Ted Prodromou show you how to generate highly-targeted sales leads, reach millions of potential business partners, and get our brand in front of millions - locally and globally.Ted Prodromou is not only the #1 person to turn to for advanced LinkedIn advice: he's also a very conscientous, service-oriented, professional and a gifted teacher. Perry Marshall, best-selling author of 80/20 Sales and Marketing, Ultimate Guide to Google Adwords and Ultimate Guide to Facebook AdvertisingThis comprehensive guide shows you how to increase your valuable contacts and maximize your influence with millions of key people.Brian Tracy, author of Unlimited Sales SuccessAs the definitive social network for people doing business. entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say!Joel Comm, New York Times best-selling author of Twitter Power 2.0: How to Dominate Your Market One Tweet at a TimeTed Prodromou wrote the book on LinkedIn. I used to say the real secret to success is to get out there and work like hell but the Ultimate Guide to LinkedIn for Business is full of actionable strategies that will impact your bottom line immediately so you don't have to work as hard.Frank Kern, direct-response marketing consultant
About the Author Ted Prodromou is an Internet business consultant specializing in search engine optimization, pay-per-click campaign management, and social media marketing. In his past life, Ted worked for high tech companies IBM, DEC, and Cellular One before starting his own consulting firm in 1999. He lives in San Anselmo, CA.James Malinchak, featured on ABC’s hit TV show Secret Millionaire, is one of the most requested business and motivational keynote speakers in the world. He lives in Las Vegas, NV.
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Most helpful customer reviews
11 of 11 people found the following review helpful. Actionable, step by step guidance from a mentor who cares By Perry Marshall I (sort of) told Ted he should write this book in 2008. Actually at the time the topic du jour was Twitter, but I suggested to Entrepreneur Press that they make him their LinkedIn author. He grabbed hold of LinkedIn and ran with it. He’s become in my estimation the world’s #1 guy for power LinkedIn users. Others may be better known for teaching newbies, but for serious hands on people, this guide is very detailed.This book is worth the money and trouble just for specific narrow topics, recruiting new employees for example (chapter 19). To Ted’s advice I would also suggest that rather than reading piles of resumes, that you engage with applicants quickly *by immediately assigning test tasks to them and seeing how well they do them.* As I say in my 80/20 Sales & Marketing book, it should be an audition, not an interview.I also direct your attention to the chapter “Creating LinkedIn ads that convert like crazy.” LinkedIn is an under-rated, under-utilized platform for paid advertising and undoubtedly reaches people that are harder to reach on other platforms.Ted is very empathetic and dare I say compassionate to the nascent entrepreneur who is getting his or her sea legs. The guy just enjoys helping people. He brings a sound, results-oriented philosophy of testing and definite outcomes - bankable outcomes like clients and gigs, not merely counting connections and social media points.This isn’t a flash-and-dash book. It doesn’t have the kind of sensational appeal that you might find in “Jab, Jab, Right Hook,” but you’ll also find the content is also not nearly as dependent on Ted’s personal opinion. Ted is giving you a factual, practical, scientific way to build out your profile and publicity strategy. Follow the steps, get the result.
3 of 3 people found the following review helpful. Ted will take you from a novice to a LinkedIn Rockstar, all in 276 pages! By Chasen Chess From LinkedIn novice to "Man, am I gonna ROCK LinkedIn" all in 276 pages! Here's the good news. This book is for LinkedIn novices to rock stars. Ted has this easy, flowing writing voice that makes you feel like you're kicked back in a relaxing sofa drinking a glass of wine as he graciouslyexplains LinkedIn from A-Z. He's techie enough to make the Silicon Valley crowd happy and still relaxed enough in his writing style to not intimidate the novices. Ted takes you from step #1-setting up your LinkedIn profile, to how to use LinkedIn to snag a job before someone else does. From how to SUPERCHARGE your profile to the intimacies of LinkedIn advertising, Ted will have you feeling like a LinkedIn expert by the time your done. I always judge a book by its ROI potential (return on investment) and ask myself... will this new knowledge make me more money for my business. The answer is a resounding YES. Don't walk, RUN and grab this book right now.
2 of 2 people found the following review helpful. Build your business faster By Suzi Nelsen I met Ted in person at a meeting this year. Purchased his program and bought his book. Being in business for a long time and now branching off into a new area, LinkedIn for Business just made sense. Ted's book has given me the knowledge that I needed to have engagement with the correct audience. LinkedIn for Business gives you the step by step guide that you need. If you are looking for an abundance of leads, a way to showcase your company, attract a lot of new opportunities and learn to manage your leads as you build your company, then you need to get this book!
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