Experiences: The 7th Era of Marketing, by Robert Rose, Carla Johnson
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Experiences: The 7th Era of Marketing, by Robert Rose, Carla Johnson
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There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
Experiences: The 7th Era of Marketing, by Robert Rose, Carla Johnson- Amazon Sales Rank: #186129 in Books
- Published on: 2015-03-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .78" w x 6.00" l, 1.01 pounds
- Binding: Paperback
- 344 pages
About the Author by the editors of Robert RoseCarla Johnson has spent the last 10 years living in the Bahamas and South Florida. A member of the Professional Association of Dive Instructors, (PADI) she has taught over 500 students to SCUBA dive since 1992. She is a US Coast Guard captain and has logged many hours under both power and sail on the waters of Florida and the Bahamas.
She and her husband, Cliff, met while working aboard a cruise ship in the Bahamas. After spending seven years working together as owners of their dive business in the Florida Keys, they relocated to the Bahamas.
For the past two years Carla and Cliff have operated a charter catamaran, Tropical Attitudes, in the Bahamas. Carla is the chef and dive instructor on board and many of the recipes in this book are her own creations.
Carla is an active SCUBA diver and an accomplished free diver. Her love of seafood adds to her motivation to catch it.
Carla lives on board Tropical Attitudes based out of Nassau. In her spare time she loves to read, watch movies and catch seafood. She also finds time to write between charters and is currently working on her first novel.
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Most helpful customer reviews
6 of 7 people found the following review helpful. Thought Provoking! By Leanne Unlike the first two reviewers, I don't know the authors. I just stumbled upon this book while looking for a "what's new in Marketing" read to keep my professional knowledge up to date. After reading this book, I want to be their best friend!Experiences takes a quick look at where Marketing has been, but the authors spend the majority of the book looking toward the future. The future looks exciting, and I'm completely on board. It's time to move beyond products and into a space where we are delivering value to the customers. This book spells out the why, how and what in an easy, logical way. The authors also provide real world and hypothetical examples to demonstrate how it all comes together. It just makes sense!I believe this book should become a staple of every company's library. As a Marketing professional, it will be one of mine for many years to come.
6 of 8 people found the following review helpful. Give this book to your CMO and stand back... By Joe Pulizzi DISCLAIMER: Robert and I co-host a podcast (This Old Marketing) together, and I've worked with him closely since 2008. I've had the opportunity to watch this book unfold in dozens of workshops we've presented to enterprise companies over the years. I firmly believe that this book is groundbreaking...that there IS a new era in marketing upon us. Today, all brands have an opportunity to build long-term relationships with customers by developing content "experiences" to drive sales and loyalty.This book is a best fit for marketers and public relations professionals trying to make the switch to the new model of marketing, which we are seeing unfold before our eyes. And while companies like Red Bull and Coca-Cola are in the process of doing this, this transformation is exceedingly difficult for most organizations. Experiences (the book) provides a tested roadmap for those marketers searching for what's next...but not by creating more content, but by developing a strategy that makes sense for both the brand and the customer (audience). The book may also be most helpful for sales-driven companies where marketing has been relegated to a service department for sales.
2 of 2 people found the following review helpful. Insight into the next era of marketing By Rob Johnson Anyone interested in content marketing has to read this book. The big idea at the middle of it is that the way people buy has changed, and especially in the last few years... And as a result, the way we market to people also has to change. The authors' ability to switch between their big-picture analysis of marketing now and the nitty gritty of how you can implement their ideas in day-to-day business is what sets this book apart from many in the category.
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