The Evolution and Dynamics of the Mobile App Economy: Strategies for Innovating and Marketing Mobile Apps, by Catherine Liao
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The Evolution and Dynamics of the Mobile App Economy: Strategies for Innovating and Marketing Mobile Apps, by Catherine Liao
Read and Download Ebook The Evolution and Dynamics of the Mobile App Economy: Strategies for Innovating and Marketing Mobile Apps, by Catherine Liao
Mobile apps have become big business. Once they came pre-loaded onto mobile phones and were largely distributed by mobile phone carriers. Consumers had limited choice, and developers had limited access to the market. All that changed with the arrival of the app store: first from Apple, and then from every other major platform. App stores have been with us for less than a decade but already there are more than a million mobile apps available across the mobile platforms, and by 2016 the mobile app market is expected to generate $74 billion in revenue. While there exists a host of different models to make money through mobile apps, there is an expectation that most apps will be free. Competition is also strong in the mobile app market. Each week tens of thousands of new mobile apps are released and app developers have to work hard to get their mobile apps noticed. Only mobile apps that truly innovative can rise above the crowd. This book looks to provide its readers a deeper understanding of the evolution and dynamics of the mobile app economy. Using a combination of primary research and case studies, the book provides useful tools for evaluating the market potential of new mobile apps and how to market them. The research findings and case studies also provide food for thought in defining a new business model or reinforcing existing decisions.
The Evolution and Dynamics of the Mobile App Economy: Strategies for Innovating and Marketing Mobile Apps, by Catherine Liao- Amazon Sales Rank: #620012 in eBooks
- Published on: 2015-03-24
- Released on: 2015-03-24
- Format: Kindle eBook
Where to Download The Evolution and Dynamics of the Mobile App Economy: Strategies for Innovating and Marketing Mobile Apps, by Catherine Liao
Most helpful customer reviews
1 of 1 people found the following review helpful. A great analysis on an under-analyzed segment of mobile app development. By Darren M A good overview of the sides of mobile app development that are seldom properly addressed. If you are thinking about launching your own app, this book will help you to think about the business side of your venture through the author's own experience, case studies, market analysis, and modern business trends. The book provides a nice introduction about the history and current state of mobile development and app stores. There is detailed discussion about pricing, marketing, and consumer engagement that can assist in planning your launch strategy. A pleasant quick read backed up with plenty of details and references to get you thinking about longer-term strategy.
1 of 1 people found the following review helpful. Must read for anyone who wants to develop a mobile app that actually makes money By K L This is a great quick read for anyone who is thinking about developing mobile apps (and want to make money doing it). The real life stories and examples were great! I am one of these people who have a million app ideas. I am so glad I read this before I invest real money into developing one.
1 of 1 people found the following review helpful. Very helpful for anyone working on mobile apps! By Sukhbir Brar Wow, I've been working on a mobile app for sometime and reading this really helped expose some blind spots I had in taking it to market. Great read for anyone thinking about mobile app development and marketing. Relevant and up-to-date.
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